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    Archive for 'Neuroeconomics'

    Anchor and Adjustment

    I am slowly making my way through Jason Zweig’s book Your Money & Your Brain which is credited as being one of the books that brought the topic of neuroeconomics into the mainstream.  I have been fascinated with some of the concepts and experiments that Zweig outlines in this book.  One of these concepts he [...]

    Zweig’s “Your Money & Your Brain”-Post #1

    I’ve blogged a few times in the previous months about my recent fascination with the subject of “neuroeconomics”.  This is a field of study that looks at the role a person’s pschye, emotions, and/or subjective-self plays in making economic decisions.  I’m fascinated by this subject because of the gap between the body of fiscal knowledge [...]

    The emotion of financial decision making

    I’ve recently become very interested in the field of neuroeconomics.  The word “neuroeconomics” is a scientific-sounding word that basically describes the field of psychology that studies how we make decisions about money.  The reason I find this so interesting is because as a financial professional and educator I am always dumbfounded when I see people [...]